Atypi is a typography conference that is held internationally once a year. Mexico City, Mexico is the location I decided would be hosting this year's convention because I wanted to capture the true beauty Mexico truly holds, versus what the media typically shows. Mexico is a very vibrant country, which I captured throughout this project. As a designer, there is always a passion, a fire brewing within which is what inspired me to use the Aztec symbol for fire for the logo.
